Operation overheads are kept to the minimal by having no expensive retail storefront and no commissioned sales person. We make ourselves known to the public through the word of mouth and low-cost online social media such as facebook and instagram. This allows us to focus on maximising your budget on the best quality gem at an affordable price.

Unlike traditional jewellers, we don’t believe in mass producing because we make our Jewellery like they are meant for ourselves or our loved ones. Hence we place most of our emphasis on creating exclusive pieces and custom-made jewellery for our loyal customers. Unique and exclusive designs have been created for countless engagement rings and wedding bands. Some of our portfolio are featured on our page. Started as a family business in the 1970s, the founder of Jewellery quickly rose to become personal jeweller to the most influential families in Indonesia. Today, Jewellery labels like with its long-standing history, experience, and contacts, matches the big names in exclusivity, design, and quality at a much fairer cost. With the vision and a strong belief that every customer in the region deserves a Jeweller they can trust,  has since expanded to Singapore in year 2013 offering personal Jeweller services and its wide range of exquisite pieces to their local customers here. It has now a growing online customer base in Asia and Australia.

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